Savvy investors know that one makes money when buying an asset on the cheap, regardless whether it's gold, commodities or real estate; to put it more bluntly, an investor reaps the greatest profit margins when 'there's blood on the streets'! Now is such a time in the case of real estate: a flood of foreclosures has inundated the U.S. market from New York to California, and every state in between; few regional markets have escaped the serious economic repercussions of the so-called sub-prime lending crisis. Despite recent herculean financial efforts by the Federal Reserve to minimize the damage to the economy and its key financial players, the real estate market continues its dizzying decline south value/price wise.

While this has scared conventional investors away from the real estate market, smart contrarian-thinking investors are scooping up both residential and commercial real estate assets at 20%, 30%, 50% and even 70% from current appraised values; even in the case of properties considered 'upside-down' (mortgage exceeds current appraisal value), savy investors are walking away from deals with juicy profits 20 to 40% or more by using the 'short-sale' method of extracting deep discounts from mortgage-holders; one such investor in Clearwater, Florida is pulling in an average of $15K to $35k per short-sale deal, with a volume of over fifty houses per year bought and sold using the 'short-sale' method negotiating with banks. Savy investors know that markets, including the real estate markets, behave historically in cyclical fashion ("What goes up, must come down", and vice-versa). For example, who would have thought that gold - languishing at the under $300 per ounce range for years, would zoom up to the current value of over $1,000 per ounce? Savy investors who got into gold early on, have realized returns of over 300% in less than five years! Savy investors who picked properties (including New York City skyscrapers) back in the Big Depression days in the 1930's, later became multi-millionaires and even billionaires! Where the public then saw only despair, and a hopeless market, savy investors saw a golden opportunity to make a ton of money scooping up assets as low as 10 cents on the dollar.

Of course, one must invest wisely, and carefully choose the right real estate assets to buy; the true value of a real estate property can only be determined after a careful analysis of various key factors: condition of property (calculate correctly its rehab costs), its location (accessibility to convenient shopping, cultural amenities, crime free, etc.), and current appraisal value (less than 45 days). The optimal strategy for an investor is consistently the same: buy as low as you can, and sell high as you can; in today's real estate market, it would be wise for the investor to sell his inventory of properties at least 15 to 20% market value - so as to attract bargain-seeking buyers and go to closing in the shortest possible time. A wise, long-term strategy for an investor would be to sell, rent or lease-option the inventory of acquired properties to reserve a nice cash-flow for the retirement years. Bottom line is, GET OUT THERE AND SCOOP UP YOUR SHARE OF REAL ESTATE TREASURE, and by doing so you're not only securing your financial future, but you're also helping to heal the U.S. economy!

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